Allthough the author of this book died in 1984, 7 years after the book was written. It still seems ever relevant today, as an example of how entrepeneurship can help pusha brand.
The barons themselves must have been interesting caracters one and all, at least if the author is to be believed. But from what else I have heard about Jimmy Dewar, he had some good material to work with from the beginning.
The book is easy reading, even for someone like myself, where english is'nt the first language.
For historical interest 9/10
For easy reading 8/10
Total 8+
Recomended
For info on purchasng the book.
( http://www.nwp.co.uk/cgi-bin/cart.cgi?action=search&pageid=136 )
Peteys
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